What’s win-win about animals?

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As a relative newcomer to China, I do my best to read as much as I can of other people’s perspectives about China. One magazine I often enjoy is “World of Chinese”, a bi-monthly publication, helpfully written in English as my Chinese is just not that good yet!

In one of the past issues I came across a story about a local official who was being told to protect the finless porpoise of the Yangtze River. Trying to work out exactly why this protection was necessary, the official asked, “Is the river porpoise delicious?”. While to many people this might sound like an amusing blunder, as an economist (by training) the sentiment resonated with me. Economists love to put a value on things to try and work out if one action is better than another or what is the real “cost” of doing something. In many ways the hapless official was asking what economists ask all the time: “Why should we want to save the porpoise?”. The question might seem uncomfortable, but it is an important one nonetheless…

My boss Christophe Bahuet, the Country Director for UNDP China, spent two days last week at a workshop also focused on protection of animals – not of the porpoise in China, but of large wild animals in African countries, particularly elephants. The workshop was organized by the Secretariat of the Convention on International Trade in Endangered Species (CITES). Its hosting in China was significant for two reasons. First, there have been a lot of media reports that China is a major market for on illegal trade of ivory and other products linked to killing of these endangered animals. This short podcast discusses some of these reports. Second, as summarized in this article, celebrities and companies in China are trying raise awareness about the plight of the animals, and the Chinese government has begun to crack down on such illegal trade. In fact, the official word is that the prosecutions are proving effective – seizures in China have fallen dramatically in the past year.

However, what my boss heard from experts at the workshop was that what is also needed, in China but also elsewhere, is to cut the demand for ivory and other products related to illegal trade of wildlife – not just to prosecute the culprits or the middlemen. The experts say that only then will the killing really stop.

Of course, this reasoning makes sense. But there is also something missing from the reasoning, and it goes back to the economically-minded question my hapless official asked: Why? Why should a Chinese person or anyone else for that matter stop wanting a new ivory bracelet or statue? What is the reason for protection that is not just about caring about wildlife but a reason that meets basic human needs and desires for food, shelter and money? That’s what my hapless official was trying to get at with his porpoise question. And it’s what none of the initiatives so far, at least those launched in China, actually address.

One possible “why”, which does meet human economic needs and desires, and especially for the growing middle and upper class in China (who many say could be the potential new consumers of ivory and other illegally trafficked goods) is… tourism.

The fact is, many Chinese tourists now visit Africa for wildlife “safaris”, as well as for beach and other cultural holidays. In 2013, Africa received a record 1.9 million Chinese visitors. And tourists from China and elsewhere provide critical income for countries like Kenya, without which it would be difficult to grow and cut poverty. In 2013, tourism directly contributed almost 5% of Kenya’s GDP. Next door, in Tanzania, a recent World Bank report estimated that tourism directly employed almost ½ a million Tanzanians and contributed almost 20% of total exports in 2013. Tourism is an important industry, and China can help it grow.

China has now become the largest outbound tourist market in the world – with about 97.3 million outbound trips made in 2013. Just tapping more of this to add to the 1.9 million visiting Africa now would be a great boost! As the African Development Bank’s chief economist recently put it: while Africa accounts for about 15% of the world population, it receives only about 3% of world tourism receipts and 5% of tourist arrivals.

It is exactly these positive prospects for growth and development that the illegal killing and trade are harming – prospects that would also bring much enjoyment to Chinese people and others all over the world.

While I doubt this argument will change everyone’s mind, it is at least one that doesn’t just rely on feeling sad for an animal in a far-away land. Instead, it relies on a real, economic argument and reality, that I think most people – especially in China given its own phenomenal path to growth and development – might just engage with. Indeed, even my hapless official might understand the argument. Elephants – like the porpoise – might not be delicious, but they do need protection because people in China can and will pay good money to continue enjoying seeing them alive and well, and this money helps cut poverty in other countries.

Indeed, the argument creates a new and more positive perspective – that protecting the animals – i.e. not buying that ivory bracelet or statue – is a win-win. It’s good for Chinese people who can and want to experience amazing international travel, and it’s good for practical growth and development in poorer countries.

So, if you watch Chinese TV – do look out for the next Public Service Announcement on illegal trafficking of wildlife. It might just surprise you (and have a UNDP logo on it at the end).

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Research Analyst

Edmond is a research analyst who is passionate about sustainable development, innovation, and the environment. Passionate about climate financing, he firmly believe there is a more reliable system to promote equality, growth, and welfare in societies without affecting the ecosystem. Through his skills, knowledge and experienced gained over 7 years, he wants to make an impact in the world of development. Edmond holds a Master’s Degree in Public Policy from Korea Development Institute and a BA Degree (Honors) in Business from University of Derby.


    Founder and CEO

Hannah Ryder is the Founder & CEO of Development Reimagined. A former diplomat and economist with 20 years of experience, named one of 100 most influential Africans in 2021, she is also Senior Associate for the Africa Program of the Center for Strategic International Studies (CSIS), sits on the Board of the Environmental Defence Fund, and is a member of UAE's International Advisory Council on the New Economy. Prior to her role at DR, Ms Ryder led the United Nations Development Programme (UNDP)’s work with China to help it scale up and improve its cooperation with other developing countries, including in Africa. She has also played various advisory roles for the UN and OECD and co-authored the seminal Stern Review of the Economics of Climate Change in 2006.


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Leah Lynch is Deputy Director of Development Reimagined (DR), and head of the China office. Leah has over 10 years of experience in development and has lived in China for over 8 years. Leah has also travelled extensively around Asia and Africa for research. Leah supports the strategic direction of the team across China, with a mission to deliver high quality research on sustainable development and poverty reduction. Leah is also Chair of the Sustainability Forum at the British Chamber of Commerce in China, providing direction on sustainability initiatives for British and Chinese business. Leah has also consulted on various evaluations on UK aid (ICAI) and is a specialist on development cooperation from the UK and China. Leah has also consulted on various UN projects, including providing support to the UN China team during the COVID-19 Pandemic. Prior to DR, Leah was at the United Nations Development Programme (UNDP) China, supporting the UN’s portfolio on communication strategies, China’s South- South Cooperation and the Belt and Road Initiative (BRI). Before UNDP, Leah lived and worked in Kenya developing sustainable water policies for the Kenyan government.


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Yike Fu is a Policy Analyst and has been responsible for leading numerous areas of work, including on debt analysis in Africa and beyond, and China-Africa trade and investment logistics and analysis. She is the co-author of “African Debt Guide”, in which she challenged the narrative that Africa is in the midst of a new debt crisis by analysing data back to the 1970s and adopting new metrics to present the real story behind the data. She also developed a benchmark to compare the financial distribution of development partners such as the UK, US, Japan, France and China in Africa. Prior to her role at DR she worked at the International Finance Corporation and African Union Representational Mission to the US. She holds a Masters in International Affairs from George Washington University.


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Judith is a Research and Policy Analyst, where she specialises in Africa-China relations, international development, and diplomacy. During her time at Development Reimagined, Judith has co-authored several articles published in The Diplomat on debt and China-Barbados relations and was quoted by China Daily in a piece on Women Rights in China. Previously, Judith worked as a research analyst for an Advocate and Commissioner and Oats office in Kenya.


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Ovigwe specialises in geopolitics with particular reference to Africa in a changing Global Order. He is adept at critically analysing the politics of contemporary development processes and providing insight into the geopolitical interests that influence them. His work includes research, publications, tailored briefings and advising on global and regional trends, and issues at the nexus of geopolitics and development. Ovigwe appears frequently in media around the world such as Al Jazeera, TRT World, SABC, CGTN, BBC Radio, and other platforms.


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Jing leads China-African health and agriculture cooperation research at Development Reimagined, having managed our FOCAC Policy Analysis and Advocacy project. She is also the co-author of “China-Africa Health Cooperation under FOCAC Umbrella”, in which she analysed China’s commitments around health cooperation since the first FOCAC summit and deepdived into four African countries’ health overview, challenges and cooperation with China as cases studies. Before DR, Jing worked at GIZ Cambodia on M&E of a disability advocacy project. She also worked as a translator with Chinese medical team in Benin.


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Patrick is an International Trade Policy and Trade Law Expert with over 5 years of experience. His expertise includes trade law, trade policy analysis and regional integration. He is currently engaged with Development Reimagined as a Senior Trade Analyst and was the lead author of Development Reimagined's recent Report on Africa-China Relations titled "From China-Africa to Africa- China: A Blue Print for a Green and Inclusive Continent-Wide Strategy Towards China." and “Reimaging FOCAC Going Forward.” Patrick has previously consulted for the East African Community, UNECA and for the Kenya Ministry of Trade.


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Jade is a Project Manager for Development Reimagined’s flagship project Africa Unconstrained, which focuses on financing needs and debt vulnerabilities of African countries. Her research focuses on China-Africa development finance alongside debt vulnerabilities, infrastructure needs and South-South cooperation. She has worked with a breadth of stakeholders from China, Africa and the wider international community, including governments, private sector, NGOs and civil society. Her writing has appeared in a number of publications, including The Africa Report, The China-Africa Project, The Diplomat and more. Jade holds a Master’s in China and Globalisation studies from King’s College London.


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Rosie is the Project Manager of Africa Reimagined (AR) at Development Reimagined (DR) where she supports high-end African brands with entering the Chinese market by operating services such as trademark protection, Chinese market research, Chinese partnership building, and Africa to China logistical support and import/export services. Rosie has worked with DR for over two years now with proven success in helping high-end African brands navigate the Chinese market. She is extremely passionate about her work because more African brands selling in the Chinese marketplace means African countries can export MORE value-added goods, create MORE jobs and foster MORE innovation in African countries.

Rosie is also alumni of the School of International Studies at Peking University in Beijing where she is also an editor at the Peking Africa Think Tank. PATT is led by a diverse group of scholars who specialise in African Studies within the context of Sino-Africa relations.



Lauren has lived in six countries from the Americas to Europe and Asia and speaks both French and Spanish proficiently. At Development Reimagined, Lauren’s research focuses on climate action both in the Asia-Pacific and in Africa, and how countries are using tools such as SDGs and Covid-19 action to build a more climate-resilient future. She holds a Masters in International Relations from Leiden University.



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Chensi Li is a research analyst. She has previously worked for local NGOs in Nigeria and Cameroon and think-tanks in China.  Her research areas include Sino-African relations, African foreign affairs, public diplomacy, state-building and national governance.

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Research Analyst 

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Hannah Ryder is the Founder & CEO of Development Reimagined. A former diplomat and economist with 20 years of experience, named one of 100 most influential Africans in 2021, she is also Senior Associate for the Africa Program of the Center for Strategic International Studies (CSIS), sits on the Board of the Environmental Defence Fund, and is a member of UAE's International Advisory Council on the New Economy. Prior to her role at DR, Ms Ryder led the United Nations Development Programme (UNDP)’s work with China to help it scale up and improve its cooperation with other developing countries, including in Africa. She has also played various advisory roles for the UN and OECD and co-authored the seminal Stern Review of the Economics of Climate Change in 2006.