At Development Reimagined, our theory of change is that creating new markets for African products within Africa and in other non-African countries can create jobs and improve lives, as well as attract investment into manufacturing – which will create even more jobs. China is a major draw for African firms seeking a growing, digitally-empowered consumer market moving toward high-income status. Our trade experts also specialize in other lucrative, emerging markets in Asia and elsewhere  opportunities for brands with the right connections. Our multilingual, expert team provides industry-leading China market entry, market research, consultation and promotion services for premium African brands, including through our Africa Reimagined platform. We work with brands that keep their entire supply chains within Africa, so as to develop a long-term consumer demand for value-added African products and boost the continent’s manufacturing capacity and value-added exports. Our practical work complements our analytical, policy-based strategic support and recommendations to governments, private sector and the public on how to overcome trade bottlenecks and increase Africa’s export flows and manufacturing, to China as well as elsewhere. We often provide this support in a coordinated way (i.e. among several countries) so that African countries can learn from each other and devise common strategies for engaging trade partners.