Africa Reimagined (AR) is excited to announce its participation in the forthcoming 4th China-Africa Economic and Trade Expo (CAETE) in Nairobi, Kenya at the Edge Convention Centre from 9th to 11th May 2024. AR is teaming up with the International
On 18th October 2023 Development Reimagined (DR) conducted a China market entry training session as part of a series hosted by the International Trade Centre (ITC) in the build-up to the China International Import Expo (CIIE). The training sessions were
In continuation of its strategy to assist African businesses in increasing their presence in the international arena, the African Export-Import Bank (Afreximbank) and international consultants Development Reimagined (DR) have entered into a partnership to promote the entry and sale of
The 8th Forum on China-Africa Cooperation (FOCAC) was recently held in Dakar, Senegal, bringing together high-level officials from China and African countries to discuss cooperation in various areas, including trade facilitation. A new report by Development Reimagined analyzes the trade
1. The removal of the Covid-19 policy and measures to boost consumption means more market opportunities for African business The Chinese government officially announced that it would downgrade its controversial “Zero-Covid Policy” on December 26, 2022. After waves of infections
In October, the world’s attention was firmly placed on China, as the 20th National Congress of the Communist Party of China (CPC) commenced. Not only is the CPC among the most important events in China’s political system (it decides the
Who We Are? What is JD? Founded in 2004, JD is now one China’s biggest and most trusted e-commerce platforms. It was originally founded as a website but is now accessed through its mobile app, as Chinese consumers almost solely
Who We Are? Three (3) emerging consumer trends in China and Japan that are boosting demand for African products Last month, we shared our interview with Hara Yukari, which promotes and sells African brands and their products in Japan. Based
Africa Reimagined is partnering with the Kiliselect e-commerce store in China to open an “Africa Reimagined” section for high-end African brands on the e-commerce store. The partnership between Africa Reimagined and Kiliselect and the onboarding of the high-end African brands
Who We Are? Created by Internet giant Tencent, Wechat is the most popular instant messaging software in China, with 1,200 million users around the world and more than 1,000 million are in China, which means this app exists in almost
Who We Are? “I think of myself as a “Kuroko” – the stagehands who dress in black and support the dolls in Japanese puppet kabuki theatre. My passion is to assist African and Japanese entrepreneurs in achieving their goals and
Who We Are? Despite reports on Covid-19-induced economic slowdowns in China, China’s middle-class and their purchasing power is continuing to grow at a rapid rate. Today, China is home to more than 40 percent of the global wealth middle class. Furthermore,
Who We Are? China is the world’s second-largest market. Therefore, any country looking to increase its export footprint is an important market to enter and gain significant market share. In the last decade, China has seen a rapid increase in
Who We Are? It is no secret that coffee has exploded in popularity in China, despite being a traditionally tea drinking country. Although most coffee consumed in China comes from Vietnam and Malaysia, as well as China itself, African coffee
Who We Are? Last week, hundreds of fashion enthusiasts gathered in Kigali for the eagerly awaited Kigali Fashion Week. Known for its thriving fashion industry that has produced fashion brands that are becoming globally renowned such as Haute Baso and
Who We Are? Last month, Africa Reimagined took part in a promotional shopping festival for African products in China called the: “4th Brand and Quality Online Shopping Festival and Quality African Products Online Shopping Festival.” From April 28th to May
The simple answer as to why China’s e-commerce market is such a big deal is that China has the world largest and most diverse e-commerce market. In 2021, China’s e-commerce market took up more than half of the global online
Who We Are? Africa Reimagined is supporting a promotional shopping festival for African products in China that is taking place from April 28 till May 12. More than 100,000 African brands will be showcased on over 300 e-commerce platforms during
Who We Are? Disclaimer: This article is a revised version of Development Reimagined’s article published in 2020 in the wake of the 2020 UK-Investment Summit Trade between Africa and China rose to a record high in 2022, rising by 35%
Who We Are? On November 29th, the Africa Reimagined team (some in Dakar and some in China) were eagerly awaiting President Xi Jinping’s speech at the opening ceremony of the eighth Ministerial Conference of the Forum on China-Africa Cooperation (FOCAC8)
Over the past few decades, it has become abundantly clear that ‘aid’ is not the only answer to Africa’s development. Solving economic and social challenges requires more than just financial aid, with an urgent need for structural change – in trade,
Who We Are? Over the past few decades, it has become abundantly clear that ‘aid’ is not the only answer to Africa’s development. Solving economic and social challenges requires more than just financial aid, with an urgent need for structural change – in trade,
Who We Are? Yenaé is one of the 10 bespoke, sustainable African brands we are representing at the upcoming China-Africa Economic and Trade Expo in Changsha during September 2021. Stay tuned for more information about the other unique African brands from
Who We Are? Kazi Yetu is one of the 10 bespoke, sustainable African brands we are representing at the upcoming China-Africa Economic and Trade Expo in Changsha during September 2021. Stay tuned for more information about the other unique African
Who We Are? ARTCLUB AND FRIENDS is one of the 10 bespoke, sustainable African brands we are representing at the upcoming China-Africa Economic and Trade Expo in Changsha during September 2021. Stay tuned for more information about the other unique African
Who We Are? The coffee industry in China and Uganda are two very different stories. Here in Beijing, coffee shops are springing up all the time. Indeed, from 2008 to 2018, China’s coffee consumption increased by a whopping 1032%! The younger Chinese
Who We Are? COVID-19 has ravaged agricultural sectors across the world, with lockdowns, falling demand, and supply chain issues resulting in many producers unable to export their products. The South African wine market was thought to be no exception. But
In China, e-commerce is everywhere. Walk down any street in a busy city and you come across “Kuaidi” drivers delivering parcels or advertisements for online “Taobao” shops. But beyond China’s bustling cities, e-commerce has a profound impact on job creation
Online Counterfeit In China – Could the EU Memoranda of Understanding approach help, and if so – how? We all know that China has grown rapidly over the last 40 years, with the result that over 800 million people have lifted
Who We Are? During our pilot programme, the brands also attended the World Economic Forum Annual Meeting of New Champions, where they met successful China-based entrepreneurs and international renowned businesses, as well as leaders in innovation, technology and science. Here,
Over the past 5 years the East African region has been benefiting from increased trade due to growing FDI into the region, driven primarily by new players such as China alongside a vibrant economy. However, this growth has produced a dilemma
Development Reimagined helping put trade at the heart of sustainable development in Africa At Development Reimagined we firmly believe that ‘aid’ or development cooperation is not the only answer to sustainable development in Africa. Solving economic and social problems in
The world is currently on its tiptoes, wondering what the outcomes of the US-China trade discussions will be. Many commentators are also concerned about the state of the World Trade Organisation (WTO), created just less than 25 years ago, and
This year I got a great, albeit unusual Christmas present. On Christmas Day, my company, Development Reimagined – the first Kenyan Wholly Foreign Owned Enterprise in Beijing – was accepted as a member of the China Africa Business Council (CABC)
Introduction: Development Reimagined supports Beijing’s first Africa Week. Development Reimagined is one of the sponsors of the week, amongst others such as OFO, Hotel Jen and many more. In particular, we have supported the sifting of applicants for a start-up
Who We Are? At Africa Reimagined we firmly believe that ‘aid’ or development cooperation is not the best answer to sustainable development in Africa. Solving economic and social problems in poor and middle-income countries requires structural change – in trade, investment, and
